The Doorman Fallacy
Rory Sutherland wrote about ‘doorman fallacy’ on page 126 of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. « The ‘doorman fallacy’, as I call it, is what happens when your strategy becomes synonymous with cost-saving and efficiency; first you define a hotel doorman’s role as ‘opening the … Les mer